![]() ![]() ![]() When we think of sustainability and fashion, the first topics that come to mind are, reduction of water and energy use, payment of living wages, clean production processes, reduction of CO2 emission, use of environmentally friendly materials and recycling. All these initiatives, however, are only applied on a small scale. It’s a shame in my opinion because there is a way to prevent overproduction by applying a smarter design process, having a clearer communication between fashion brands and factories and choosing for a business model that makes reuse profitable. Overproduction seems to be accepted as an entrepreneurial risk for which solutions are rarely researched and applied. ![]()
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June 2023
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